Zameen.com App — Data-Informed Product Design

Overview

As Pakistan's largest property portal, Zameen's app experience needed design decisions rooted in how people actually search for and evaluate property. I analyzed existing app data, user feedback and performance metrics to guide the design roadmap.

The challenge

Property search involves complex decisions — location, budget, verification — and the app needed to surface the right information at the right moment, backed by real evidence of how people were actually using it rather than assumptions.

Process

1. 01 · Review

   Data & feedback review

   Analyzed existing app data, analytics and user feedback to identify opportunities.

2. 02 · Prioritize

   Prioritization

   Ranked opportunities by expected impact on the property search and listing experience.

3. 03 · Design

   Design & prototyping

   Designed and prototyped improvements to the app's core search and listing flows.

4. 04 · Track

   Performance tracking

   Monitored performance metrics after release to close the loop and inform future iterations.

Selected screens