Bayut KSA — Profolio™ Listings CRM

Overview

Profolio™ is Bayut's robust listings management software, available to all registered agents on the platform. As a core member of the design team, I helped shape the CRM agents rely on every day to manage listings, track performance and stay aligned with Bayut's standards.

The challenge

Agents needed a single, reliable place to manage listings, track performance and stay compliant with Bayut's standards — existing tooling was fragmented across spreadsheets and disconnected screens, slowing agents down and creating inconsistency across listings.

Process

1. 01 · Discovery

   Research & workflow audit

   Audited existing agent workflows and pain points across the full listings lifecycle, from creation to performance tracking.

2. 02 · Structure

   Information architecture

   Mapped a unified CRM structure spanning listings, leads and performance reporting into one connected system.

3. 03 · Design

   Visual & interaction design

   Built the Profolio™ design system in Figma and prototyped the core agent workflows.

4. 04 · Validate

   Testing & iteration

   Validated flows with agent feedback sessions and refined the design based on real usage.

5. 05 · Ship

   Handoff & release

   Partnered with engineering through implementation and rollout to all registered Bayut agents.

Selected screens