OLX Pakistan — Analytics-Led Website Design
Using analytics and user feedback to guide ongoing design decisions across OLX Pakistan's website experience.
Overview
With millions of active listings, OLX Pakistan's website couldn't rely on one-off redesigns — design decisions needed to be continuously grounded in real usage data. I led the analysis of existing website analytics, user feedback and performance metrics to shape an ongoing design roadmap.
The challenge
At OLX's scale, assumptions aren't good enough — every design change needed to be justified by real user behavior, funnel data and feedback, while still moving fast enough to keep improving the experience.
Process
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01 · Audit
Data audit
Reviewed website analytics, conversion funnels and user feedback to identify the highest-friction moments.
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02 · Prioritize
Opportunity mapping
Prioritized design opportunities by their expected impact on user experience and performance metrics.
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03 · Design
Design & prototyping
Designed and prototyped improvements targeting the highest-friction moments in the journey.
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04 · Learn
Measurement
Tracked performance metrics after launch to validate impact and inform the next design cycle.
Selected screens
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Outcome
An ongoing, analytics-led design process that kept the OLX Pakistan experience continuously aligned with real user behavior rather than assumptions.